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[CHINDIA Plus Quarterly] Vol.19 (2015 Summer)

[CHINDIA Plus Quarterly] Vol.19 (2015 Summer)

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Special Report India’s Mobile Market

  • Writer이대우,이순철
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Just as Xiaomi fervor has swept China, Micromax fervor is sweeping India.
With affordable prices and simple functions, Micromax products are
tailored to Indian customers’ needs. India’s smartphone market, which
has been dominated by foreign handsets, is undergoing a rapid transformation.
India’s mobile services market is one of the world’s fastest growing
markets. This Special Report delves deeply into the characteristics
and ecosystem of the Indian mobile services market.

1. With a 22% Market Share, Micromax Dethrones Samsung as the Top Handset Seller in India
2. India’s Robust Mobile Service Ecosystem Bolstered by Homegrown Companies
3. On the Brink of 1 Billion Mobile Service Subscribers, Entry of Major Global Companies Turns India into a Battlefield
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