What is corporate citizenship? It means to build a more ethical, resilient, sustainable, and profitable company. In order to succeed, corporate citizenship and ESG investments should connect to, and support, the business strategy of companies. Corporate citizenship programs can be differentiated, thanks to stakeholders with their own issues and priority as well as companies’ core competencies, desired values, and resource constraints. Corporate giving programs managed in a strategic way add value to society and improve a company’s operating context.